We have a lot to thank the Scandinavians for. From interior design to TV dramas and thrillers to the ever popular Scandinavian fashion… Scandinavia really is having a moment (that we hope is here to stay). As the UK’s obsession with all things Skandi continues to grow, here are some of our favourite Skandi brands that you need to know about.
Everyone and their grandmother knows H&M but it would be impossible to talk about Scandinavian without mentioning this Scandinavian giant retailer. With cheaper alternatives of on-trend clothes, H&M is on the forefront of fast fashion.
Southside Shopping Centre • Camden High Street • Covent Garden • Treaty Centre • Wembley Designer Outlet • Oxford Street • Whiteleys Shopping Centre • Kensington High Street • Brent Cross Shopping Centre • Brompton Road • Brixton Road • One New Change • Oxford Circus • The Strand • Parkfield Street • Ealing Broadway Centre • Regent Street • Kings Mall • Westfield Shopping Centres • Selfridges • Gallions Reach • Exchange Shopping Centre • High Road
The sister brand of H&M provides the perfect simple, yet geometric staples, with an interesting twist on everything from the LBD to black heeled boots to the perfect work outfit.
Canary Wharf • Covent Garden • Kensington • King’s Road • Knightsbridge • One New Change • Regent Street • Selfridges • Westfield Stratford City • Westfield White City
& Other Stories
Another sister brand of H&M, & Other Stories differs from COS as it boasts more colour and patterns. However, it still offers the same kind of interesting shapes as COS and has something for everyone from clothes and accessories to beauty products.
Acne is a great brand for timeless, high-quality pieces with beautiful simple designs. If you’re looking for long-lasting, androgynous staples then Acne is the exact brand to look to.
Dover Street • Pelham Street • Harrods
For high quality, simple cuts which are perfect for everyday staples, Filippa K is a brand you need to watch out for.
Where to buy:
Struggle to find the perfect jeans? Cheap Monday is the brand for the well-cut jeans that come in multiple different styles and colours, so you are bound to find something for you.
Tiger of Sweden
If the modern monochrome nature of Scandinavian design doesn’t float your boat, Tiger of Sweden offers Scandinavian style but with a pop of colour and some pattern.
Canary Wharf • Picadilly
More on the classic, preppy side of things, Gant stocks an array of timeless pieces from well-cut blazers to knitwear and accessories.
Regent Street • Beak Street • Brompton Road • Canary Wharf • Westfield Shopping Centres
Specializing in trendy outdoor clothing & accessories, Fjällräven has become the brand to go to for their classic backpacks.
Asos • Cotswold Outdoor (Covent Garden) • Fussy Nation (Whiteley’s Shopping Centre) • Farlows (Pall Mall) • The Brokedown Palace (Boxpark)
If you like your Skandi style with a bit of an edge then look no further than J Lindeberg for leather jackets, killer boots and comfy knitwear.
Harvey Nichols (Knightsbridge) • House of Fraser (Westfield) • Pie Clothing (Chiswick) • Harrods
Living in the UK means we are no strangers to the rain. That doesn’t mean we enjoy getting wet but when we must it is best to do it in style. With their colourful raincoats you can face the British weather knowing you’ll be dry and looking good at the same time.
Where to buy:
Online + Urban Outfitters